Bell Bajao, which means Ring the Bell in Hindi, one of the projects of Breakthrough, a human rights group that operates in both India and the US, is an award winning media campaign promoting public awareness of domestic violence in India. Its simple message: you can stop violence by just ringing the doorbell. Bell Bajao is now in Vietnam, China and Canada.
Mallika Dutt, founder and the president of Breakthrough; co-founder of SAKHI:For South Asian Women - an anti-domestic violence organization. She has spearheaded the use of art and culture as a strategy for mainstreaming human rights